1. Keywords Research and selection

Well-researched keywords are the foundation of any successful SEO campaign. More over choosing your keywords wisely is half the battle won in accelerating your website to the top of Search Engines. Our expert will use a combination of keywords tools and compile a list of will-targeted terms and phrases that best describe your business to help you choose your most important keywords for effective optimization. 10 25 50 custom

2. COMPETITOR ANALYSIS

Know who are losing your audience to and why we will provide you a complete report on how your competitors (those that rank for your chosen keywords) are faring on the search engines, and why they are ranking better than you. Based on these findings, our expert’s will devise an effective SEO strategy for your website so that you can outrank your competition over time.

3. TITLE AND META TAGS

Search spiders crawl and display the contents of the title and Meta Tags of your website in return for a related search query. Hence, these tags serve two- pronged strategy:
a. Wise use of the correct keywords in these tags will earn the favor of search engines.

b. The contents of these tags are displayed to users and are thus important to convey a crisp and compelling message to encourage click to your website. We will optimize these tags in a manner that will satisfy both the above goals, and help you garner greater traffic from the search engine.

4. TITLE AND META TAGS

We will ensure an error-free html code so that your website functions smoothly with impeccable internal linking and optimum structuring. This goes a long way in helping the search spiders crawl your website effectively.

5. Keywords Research and selection

While search spiders are blind to images. They can pick up the Alt text attached to pictures on your website; hence, in order to appeal to the spiders, all images and internal links will be renamed to include your crucial keywords to ensure better indexing.

6. CUSTOMIZED 404 PAGES

While users may encounter a “NOT FOUND" 404 error page due to outdated links, miss -pelt URLs or dysfunctional internal links. We will ensure that their experience of your website is never the les maintained by customizing your error pages to display appropriate content and thus avoiding driving away valuable visitors.

7. ROBOTS.TXT OPTIMIZATION

Our expert can guide the crawling of search spiders by creating a robots.txt files which explicitly allows or disallows crawling and indexing of certain pages on your website that may be under construction, have sensitive data, or are not meant for public display.

8. SEARCH ENGINE FRIENDLY URL CRATION

URLs of all web pages and articles wil be well-defined and optimized with startegic keywords to appeal to search engines by better matching user’s search ters. This not only incrases the releancy of your website to a particular search term, but also helps route traffic directly to webpages that best serves users needs, thereby boosting sales.

9. WEBSITE COPY OPTIMIZATION

Better ranking are a function of better content. Our experta will optimize the content of your website , in order to place your keywords strategiclly and highlight them through the use of heading tags and strong tags.

10. GOOGLE, YAHOO! AND BING SITEMAP CRATION

To ensure better ‘indexability’ of your website, our experta will create a search engine friendly sitemap. These sitemaps explain the structure of your website and will ensure that no relevant page misses the attention of the search bots.

11. BUILDING BACKLINKS

Search Engines recognize quality and attach a relevance score to your website on the basis of the number of incoming links from other related web portals. Hence, every backlink acts as a vote to the relevancy of your website to a particular search term. Our experta will build these valuable backlinks from similar themed and high quality websites to ensure that you rise on the search engines through an increasing number of incoming votes.

12. MANUAL SUBMISSIONS TO FREE WEB DIRECTIORIES

Our expert can guide the crawling of search spiders by creating a robots.txt files which explicitly allows or disallows crawling and indexing of certain pages on your website that may be under construction, have sensitive data, or are not meant for public display.

13. MANUAL SUBMISSIONS TO PREMIUM PAID DIRECTORIES

Our experts will aslo hand-submit your website to priemium paid directoires like Yahoo! And Business.com that count as valuable sources for search bots to find relevant, high quality websites.

14. ARITCLE WRITING AND SUBMISSIONS

Our copywriter will write keywords-rich articles that carry valuable information about your business and submit them to hundreds of articles directores every month . Each submission will carry your URL and thus link back to your website. This not only contirbutes in builing your link bas, but also serves as source of meaningful traffic to your website.

15. PRESS REALEASE WRITING AND SUBMISSIONS

Frequent touch pints with your audience go a ling way in fostering brand value and generating brand recall. Keep your audience abreast with the latest happenings in your company though Press Releases written by our in house writer. Well optimized Press Releases not only help you grab search engine prominence, but alo act as backlinks..

16. CREATING SOCIAL MEDIA PROFILES

With social networing sites such as Facebook and Twiter, becoming the hub of all internt activity, creating social Media profiles help you connect with your target audience through popular ad well- visited media . Also , with changes in search algorighms, Twitter and Facebook feeds are prominently displayed in return for search queries. Our experts will create your profiles on the most popular portals to afford you valuables google real estate.

17. SOCIAL BOOKMARKING

Our experts will bookmark your web pages with popular sites like Digg, StumbleUpon,del.icio.us etc. and tag them with relevant keywords in order to up your popularity quotient. As search bots increasingley pull out well-viewed and favourite webspages from these sites, it helps garner backlinks, gain better visibility and attract more traffic.

18. FORUM/BLOG COMMENTS

Our experts wil comment on related blogs and appropriate threads on forums, to generate awareness about your company and how it adresses the needs of the reader.Moreover, each comment will include your web address and link back to your website, hence not only bringing more qualified traffic straght awaym but also boosting your rankin on the search engines through an increasing number of backlinks.

19. Presentationn Submissions

Our team will submit your company presentations to popular slide sharing networks to increase your company mentions across the internt and project you as an authority in your business.

20. VIDEO SUBMISSIONS

With social networking sites such as Facebook and Twitter, becoming the bub of all internet activity, creating social media profiles helps you connect with your target audience though popular and will-visited media. Also, with changes in searhc algorithms, Twitter and facebook feeds are prominently displayed in return for search queries. Our experts will create your profiles on the most popular portals to afford you vaulable Google real estage.

21. PHOTO SHARING

With changes in the Google landscape, image have become a natural part of first page google results. Our experts will submit your photos every month to make sure that they are included in every popular photo-sharing portal, thus ensuring that your company is referenced at a prominent spot on searh engines.

22. RSS FEEDS

RSS feeds alert your subscriber of updates on your website, blog etc. Since, it’s a great way to sundicate content on other related websites and announce product launches, new blog posts, promotioal offers ect. Itsplays a crucial role in increasing your mentions across the internet. Our expets will set this up on your website, optimize your feeds to contain crucial keywords, as well as submit it to relevant news agregators to further your SEO straegy.

23. REPUTATION OPTIMIZATIN

Negative comments cropping up on the first pae of search results can drive away valuable traffic and harm your brand. Our experts will help protect your reputation by pushing negative information about your company lower down in searhc reuslts, thus ensruing that your reputation is insulated from negative publicity and not tarnished by ill-meaning competitors or frivolous compaints.

24. LOCAL SEARCH ENGINE SUBMISSION

Our experts can effectively optimize your website to help you gain prominence on local search engines and thus establish you as a top quality and much-favoured provider of your products and services in your town or vicinity.

25. HCARD INTEGRATION

Hcard is a microformat meant for eay display of contact details of people, companies and places, so that any parsing tool can extract these details easily and showcase them on search engines, especially the local ones. Google Listings and google maps use these as a source to pick up contact details them promiently on search engines.

26. UPDATING PAGES FOR LOCAL SEARCH

Or experts will improve your local rankings by infusing relevant local keywords in your website coopy, internal links, titles, headings etc. so that you feature in top spots of local search engines.

27. GOOGLE ANALYTICS SET UP AND INTEGRATION

With the main purpose of SEO being to attract greater and better quality traffic to your website, our experts will interate Google Analytics and help you track your best performing keywords, main sources of traffic and the increase in visitors to your website.

28. GOOGLE ANALLYTICS FUNNEL CREATION AND GOAL SETTING

Our experts will put in place advanced analystics settings that will help you monitor how many visitors that came through search engines and other websites, converted to a sale by purchasing one or more of your products. Consequently, this will help you measure your ROI and calculate your profits. As your SEO strategy begins to take effect, your cost per customer acquisition will gradually decline with the same montly investment, thus making your services more cost effective over time.

29. GOOGLE & BING WEBMASTER TOOLS SET UP AND MONITORING

Setting up Webmaster Tools is a best practice prescribed by Google and Bing. It affords better vicibility on the search engines and allows monitoring f incoming links as well as facilitates quick diagnosis of any problems.